Westwind Rods. A workshop where the gear is built. Six generations on.
Here's what we promise: if a rod leaves our workshop with our name on it, we'll fix it. That's not a marketing line — it's the policy we've run since 2011, and it's the reason most of our customers are still customers ten years on. Limited Lifetime Warranty on every blank we build. Turnaround on repairs is typically two weeks. If it's going to take longer, we'll tell you before you ship it.
The operation behind that promise is small by design. Six rod-builders and one fitter, working out of a workshop we've occupied since the beginning. We blank our own graphite and bamboo rods — multi-modulus graphite for the fast-action salmon and saltwater weights, hand-split Tonkin for the slower trout builds. Hardware comes from two suppliers we've used since the start: titanium SiC guides, AAA-grade cork, machined aluminium reel seats. Nothing gets swapped for a cheaper version mid-run without a note in the spec sheet.
Robert Ashfield started this after eighteen years guiding and repairing other people's rods. The founding logic was simple: most warranty services were slow, most rod shops didn't fish, and most gear advice came from a catalogue. We do it differently. Every member of the team fishes — at least thirty days a season, usually more.
We don't sell anything we haven't tested on water. No impulse buys, no fast-fashion colourways, no gear that looks good in a photo and fails in a spate. Join the community of anglers who've trusted us to build and back their kit since 2011. What we won't do is stock a rod we wouldn't hand to a friend.
— Robert Ashfield, founder
Built to fish. Made to last.
We build rods in small runs, repair what we sell, and won't put our name on a blank we wouldn't fish ourselves. Join the community of anglers who've trusted Westwind across seasons — and take the next step toward a rod that earns its place in the boot of your car.
The hands behind the blanks.
Robert Ashfield
Founder & Head Rod BuilderRobert spent eighteen years guiding salmon rivers and repairing rods before founding Westwind in 2011.
Iain Macrae
Senior Rod BuilderIain came up through a traditional tackle workshop and has been building bamboo rods for twenty-two seasons.
Thomas Brandt
Wading & Fitting SpecialistThomas has fitted wading boots and waders for over fifteen years, working with anglers across a wide range
Anders Lindqvist
Reel & Line TechnicianAnders spent a decade with a Scandinavian reel manufacturer before joining Westwind.